Activate your social media protection & take back control
Sway.ly helps your family clean up YouTube, TikTok & Instagram feeds. 12 months included with Safe Start.
See better. feel better. Stay safe on Social
AS FEATURED ON
- •
Control the algorithms
Your SIM blocks sites; Sway.ly cleans the content inside TikTok, YouTube & Instagram.
- •
Protect their mental health
Filters 36+ risks for a happier child.
- •
Get alerts & weekly scorecards
See what they are being served & get tips for better conversations on toxic content.
Watch an intro to Sway.ly
Frequently Asked Questions
Get answers to common questions about Sway.ly.
Does Sway.ly protect me and my family's privacy?
Yes. Your privacy is our top priority:
- •We never rent or sell your personal information: We are a subscription-based safety app built by concerned parents, so we have no commercial incentive to track or profile you.
- •Your data is fully encrypted and pseudonymised: In essence, we turn your data into code and don't link it to your personal information; we give you a "nickname" across the board.
- •Our AI technology is completely blind to your personal identity: our AI only looks at the content of a post to check for harmful themes. It doesn't look at who you are or where you go, and it does not scan private messages.
- •Our full Privacy Policy explains how we collect, use, and protect your family's information, alongside your rights regarding it.
How does Sway.ly work?
Sway.ly is a world-first app that helps families stay safe on YouTube, TikTok, and Instagram (with Roblox, Pinterest, and more coming soon) by actively reducing toxic content on your feeds. It:
- •Scans your feeds and flags 36 types of harmful content (hate, violence, misinformation, etc.).
- •Alerts and explains to both you and your child why content may be harmful.
- •Guides your child to block, unfollow, and follow better content to retrain the algorithms.
- •Improves your family's feeds over time.
Unlike traditional blocking tools, Sway.ly teaches safer choices, helping your family build a healthier online experience.
Activate Sway.ly to keep your family safe on social media.
12 months included with Tesco Mobile's Safe Start
- •
Control the algorithms
Your SIM blocks sites; Sway.ly cleans the content inside TikTok, YouTube & Instagram.
- •
Protect their mental health
Filters 36+ risks for a happier child.
- •
Get alerts & weekly scorecards
See what they are being served & get tips for better conversations on toxic content.
Watch an intro to Sway.ly
Frequently Asked Questions
Get answers to common questions about Sway.ly.
Does Sway.ly protect me and my family's privacy?
Yes. Your privacy is our top priority:
- •We never rent or sell your personal information: We are a subscription-based safety app built by concerned parents, so we have no commercial incentive to track or profile you.
- •Your data is fully encrypted and pseudonymised: In essence, we turn your data into code and don't link it to your personal information; we give you a "nickname" across the board.
- •Our AI technology is completely blind to your personal identity: our AI only looks at the content of a post to check for harmful themes. It doesn't look at who you are or where you go, and it does not scan private messages.
- •Our full Privacy Policy explains how we collect, use, and protect your family's information, alongside your rights regarding it.
How does Sway.ly work?
Sway.ly is a world-first app that helps families stay safe on YouTube, TikTok, and Instagram (with Roblox, Pinterest, and more coming soon) by actively reducing toxic content on your feeds. It:
- •Scans your feeds and flags 36 types of harmful content (hate, violence, misinformation, etc.).
- •Alerts and explains to both you and your child why content may be harmful.
- •Guides your child to block, unfollow, and follow better content to retrain the algorithms.
- •Improves your family's feeds over time.
Unlike traditional blocking tools, Sway.ly teaches safer choices, helping your family build a healthier online experience.