Is Sway.ly partnering with Tesco Mobile?

Yes, Tesco Mobile & Sway.ly have partnered to provide a comprehensive online safety solution for your family. Things to know:

• This is an exclusive offer for Tesco Mobile customers who purchased a Safe Start SIM or handset from July 13th to September 6th, 2026.
• Includes 12 months of service free from the date of purchase and up to 2 users.

Does Sway.ly protect me and my family's privacy?

Yes. Your privacy is our top priority:

• We never rent or sell your personal information: We are a subscription-based safety app built by concerned parents, so we have no commercial incentive to track or profile you.
• Your data is fully encrypted and pseudonymised: In essence, we turn your data into code and don't link it to your personal information; we give you a "nickname" across the board.
• Our AI technology is completely blind to your personal identity: our AI only looks at the content of a post to check for harmful themes. It doesn't look at who you are or where you go, and it does not scan private messages.
• Our full Privacy Policy explains how we collect, use, and protect your family's information, alongside your rights regarding it.

How does Sway.ly work?

Sway.ly is a world-first app that helps families stay safe on YouTube, TikTok, and Instagram (with Roblox, Pinterest, and more coming soon) by actively reducing toxic content on your feeds. It:

• Scans your feeds and flags 36 types of harmful content (hate, violence, misinformation, etc.).
• Alerts and explains to both you and your child why content may be harmful.
• Guides your child to block, unfollow, and follow better content to retrain the algorithms.
• Improves your family's feeds over time.

Unlike traditional blocking tools, Sway.ly teaches safer choices, helping your family build a healthier online experience.

Is Sway.ly blocking content?

No. Sway.ly is not a blocking service, but Tesco Mobile has additional parental controls you can set, find more information on these here.

Sway.ly is different and unique in the market, it highlights when harmful content is being consumed through social media, and encourages conversation to promote safer online activity.

Some of the harmful content it highlights includes: misogyny, manosphere and toxicity, harmful beauty and body image messages, racism and hate speech among many others. This is the type of content that affects 79% of people and isn't addressed by traditional blocking tools. Sway.ly helps families spot it, understand it, and create healthier feeds.

Do I need to install it on every device?

You only need to install Sway.ly on your own parent/carer device, as well as on your child's main device(the one they use every day). Once set up, Sway.ly monitors the social media accounts themselves, wherever they're accessed and whether on WiFi or mobile data. One subscription covers everything, however, you and your child can install it in as many devices as you'd like.

You can find full download and install instructions here.