Is Sway.ly part of my Safer Child SIM product?

Yes, Tesco Mobile has partnered with Sway.ly to provide a comprehensive solution to make your family's social media and online journey safer. Things to know:

• This is an exclusive offer for Tesco Mobile customers who have purchased the Child safe SIM from 2nd Feb- 22nd March 2026. Offer must be activated within 30 days of purchasing SIM.
• The offer includes three months of service free from the date of activation and up to 5 users.
• After this period, the service will be charged at £4.99 per month for up to a further 9 months, which is a discounted rate available only to Tesco Mobile customers.

Please note that the family plan is priced at £12.99 per month if purchased separately. If you cancel the plan, the offer cannot be reactivated at this discounted price point.

How does Sway.ly work?

Sway.ly is an AI-powered app that helps families stay safe on social media (YouTube, TikTok & Instagram, with more to come).

• It scans your feeds and flags harmful content such as hate, violence, or misinformation.
• It alerts you if your child is seeing risky content.
• It explains why content may be harmful and offers guidance for healthier online habits.
• It helps you improve your family's feeds over time.

Unlike traditional blocking tools, Sway.ly teaches safer choices, helping your family build a healthier online experience.

Is Sway.ly blocking content?

No. Sway.ly is not a blocking service, but Tesco Mobile has additional parental controls you can set, find more information on these here.

Sway.ly is different and unique in the market, it highlights when harmful content is being consumed through social media, and encourages conversation to promote safer online activity.

Some of the harmful content it highlights includes: misogyny, manosphere and toxicity, harmful beauty and body image messages, racism and hate speech among many others. This is the type of content that affects 79% of people and isn't addressed by traditional blocking tools. Sway.ly helps families spot it, understand it, and create healthier feeds.

Do I need to install it on every device?

You only need to install Sway.ly on your own parent/carer device, as well as on your child's main device (the one they use every day). Once set up, Sway.ly monitors the social media accounts themselves, wherever they're accessed and whether on WiFi or mobile data. One subscription covers everything, however, you and your child can install it in as many devices as you'd like.

You can find full download and install instructions here.

Does Sway.ly protect me and my family's privacy?

Yes. Your privacy is our top priority.

• We never rent or sell your personal information.
• We only share data:
• With other users on your Sway.ly account
• With service providers to deliver our services
• With authorities if legally required

Our full Privacy Policy explains how we collect, use, and protect your family's information, and your rights regarding it.